BRAINY BIKE LIGHTSAP
Most urban cycling accidents are caused by cars or taxis hitting cyclists from behind, the Brainy Bike Lights which use an known international symbol of a cyclist on a bike are designed to combat this.
They are specifically designed to speed up a drivers reaction time “because the brain detects and interprets the bike symbols more quickly enabling quicker and more accurate identification of cyclists by drivers”.
Professor Charles Spence, University of Oxford, said: “This bike symbol light could make a major contribution to cyclist road safety. Our brains interpret symbols very rapidly; within .001 of a second of seeing something our brains have made a decision about what it is and how to respond.”
Chris Boardman Former Pro Cyclist said “‘Brainy Bike Lights show a cyclist motif at the front and rear of the bike. This announces clearly to other road users that ‘this is a bike’, so they can identify it immediately, anticipate how it is likely to be ridden on the road and react to it accordingly.’
Daniel Moores sponsored cyclist for Raleigh, said “When I first heard about these new lights, I didn’t give them a second thought. I always hit the road at night using my brightest set of lights. I just presumed they were some tacky decorative lights. It was only later when I got talking about them with friend did I realise the importance and how good they actually are. I was completely wrong. At night, when i’m out on my bike, all lights begin to look the same, that it becomes hard to identify what is a threat on the road and what’s not. If a car is doing 75 mph, it takes roughly 75 meters to stop. This light may only give the drivers reaction a split second advantage, but factor in vehicle speed and that could be that extra couple of meters to swerve and avoid hitting the cyclist. It’s been proven by scientists at the University of Oxford that the brain responds quicker using this light. This will save lives!”
Have a go yourself. Test your reactions below…
What makes Brainy Bike Lights brainy?
- Better standout for cyclists than standard bike lights in urban light clutter
- Quicker, more accurate identification of cyclists by drivers
- Trigger relevant associations in drivers; including cyclist vulnerability/cyclist recognition
- Speed up reaction time
- Drivers gain extra 1.34m of stopping time
- Project sharp diffuse LED edge lighting -‐ the symbol lights can be seen sharply in focus at up to 20 metres -‐ even at acute angles
- Operate a program of settings including static, intense static, flashing and intense flashing with a battery life of up to 50+ hours on the front light flash program and up to 200+ hours on the rear light flash program (and batteries are included)
- Easy clip on/clip off bike mechanism (no screws, no allen keys)
- Each light weighs a slimline 122g, but delivers a heavy dose of standout on the road
- Lights fit together in a compact case for easy portability
- International technology and design patents have been filed
Why we need brainier lights
- There are about 4 billion cyclists in the world and increasing urbanisation means that cycling is getting riskier:
- London has a total of 1m cyclists and most urban centres are reporting an increase in cycling journeys. In many cities in the U.S. and beyond, cycling is on the rise. According to statistics published by Governing Data, cycling has grown exponentially in most major US cities since 2006.
- In London cycling has more than doubled in the last decade and in many cities in the Netherlands, Germany and Denmark, cycling now accounts for more than 20% of urban trips. In spite of a gradual decline, urban cycling also remains hugely popular across China.
- In the last two months of 2013 there were six cycling fatalities in London alone.
- Figures from the Royal Society for the Prevention of Accidents show that in the UK 19,000 cyclists are killed or injured each year:
- and around 75% of fatal or serious cyclist accidents occur in urban areas
- their research has also shown that cycling accidents that happen at night are more likely to be fatal.
- Cars or taxis are the most common vehicles involved in collisions with cyclists – usually hitting them from behind (25% of fatal cyclist accidents happen in this way)
- KSI pedal cyclist casualties from a collision with another vehicle by most common other vehicle manoeuvre and vehicle type, 2005‐07
Car/Taxi Van HGV Bus/Coach All % % % % % Going ahead 51 38 40 57 50 Turning left 8 10 25 7 9 Turning right 17 17 8 6 16